Customer Relationship Management (CRM) What is CRM? CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to Customer Relationship Management ( CRM ), but thinking about Customer Relationship Management ( CRM ) in primarily technological terms is a mistake. The more useful way to think about Customer Relationship Management ( CRM ) is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. Customer Relationship Management ( CRM ) helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. vtiger CRM - Overviewvtiger CRM is an enterprise-ready Open Source CRM software mainly for small and medium businesses. vtiger CRM is built over proven, fast, and reliable LAMP/WAMP (Linux/Windows, Apache, MySQL, and PHP) technologies and other open source projects.
vtiger CRM leverages the benefits of Open Source software and adds more value to the end-users by providing many enterprise features, such as Sales force Automation , customer support & service , marketing automation, inventory management, multiple database support, security management, product customization, calendaring, E-mail integration, add-ons, and others. Sales Force AutomationLead Management Account & Contact Management Opportunity Management Sales Quotes Customer Support & ServiceTrouble Tickets Knowledge Base Customer Self Service Online Knowledge Base Marketing AutomationCampaign Management Mass Mailing E-mail Templates Mail Merge Templates Inventory ManagementProducts Catalog Price Books Vendor Management Purchase Orders Sales Orders Invoices Activity ManagementTo Dos, Meetings & Calls Recurring Events Shared Calendar Activity History E-mail Notifications Notes Productivity Add-onsEmail Client Outlook Plug-in Office Plug-in Thunderbird Extension Customer Portal RSS Feeds Reports & DashboardsKey Metrics Customizable Reports 20 Pre-built Reports 20 Pre-built Dashboards Report Folders Product CustomizationCustom Fields (10 different data objects) Pick Lists Custom List Views Drag & Drop Modules Currency customization Security ManagementUser Management Profiles Roles Groups Organization-level Access Control
|